New Blood Entry — VICE Rule Britannia Ident Award: Graphite Pencil VICE - 15 seconds of pure VICE / 2015 Twitter Facebook Pinterest Capturing the ‘seedy underbelly’ of Britain, the spirit of the series in a 15 second ident. Hand picked tabloid articles are the backdrop. Creative Team Thomas White Emily Rood Benedict Partington Tutor Steve Spence Kuldeep Nazran College London College of Communication (LCC) D&AD New Blood Awards. Nurturing tomorrow's creative superstars. D&AD New Blood Festival. Find out more.