Regional Creative Director Europe, Dyson
Bo is an award-winning creative leader and storyteller with over 20 years experience in advertising, innovation, branding and PR. He helps brands find their purpose, voice and organising narrative - connecting this through content, advertising, experience and performance marketing. He is currently the Regional Creative Director for Dyson Europe.
Prior to Dyson he served as the Executive Creative Director at Edelman, where he led the development of a new creative hybrid model. Earlier in his career he was the Creative Director and board member at DDB in Paris and held a similar role at Ogilvy in London. He started his career as a copywriter at Lowe Brindfors in Sweden and also managed a stint at Peter Clemenger/BBDO in Melbourne.
He has won and served as a judge for almost every industry award, including the LIA, D&AD, DMA’s, One Show, Clios, Cannes Lions, Lovie Awards. Bo is also a regular industry speaker and has been invited as keynote and panelist at WGSN in London, Cannes Lions in Cannes, Kyoorius in Mumbai, White Square in Minsk, Kinsale in Ireland, Club des DA in Paris, D&AD and many more.
He likes to give back and mentors regularly at D&AD, School of Communication Arts, the IPA and is proud to be the President for D&AD New Blood 2020.