- Member since 2023
Bettina began her career as an Art Director at Springer & Jacoby, Hamburg.
In 1992 she went to Jung von Matt, helping to make it one of the best creative agencies in Germany, before rejoining Springer&Jacoby in 2000 . As an ECDthere, she was responsible for clients such as Coca Cola, Mercedes Benz, Miele, DWS and McKinsey & Company, producing TV, print and interactive campaigns.
2007 Bettina decided to change to the client side and joined Apple, Cupertino to work with them on the iPhone launch for Germany.
2009 she returned to Hamburg and worked as ECD for TBWA\, before joining THJNK (formerly KemperTrautmann) as a Creative Partner in 2010. There she was responsible for clients like IKEA, Deutsche Bahn, Filmfest Hamburg, Henkel/Schwarzkopf, Spiegel and Vaillant among others. In March 2018 she joined Geometry Global Hamburg (now Scholz& Friends Commerce) as CCO. Bettina enjoys travel and taking pictures and has been one of the First LOMO Ambassadeurs in Germany. She curated various exhibitions of Photograpy and has been on the Jury of the Körber Stiftung-Foto-Award for Young photograpy and the Gute Aussichten Award for new german Photography.
During her career, Bettina has won numerous awards including Cannes Gold, Clio, OneShow, Epica, Eurobest, D&AD, ADC of Europe and German ADC Awards. She is a member of the ADC Germany and has been invited to judge the ADC New York, Cannes, One Show New York, D&AD and the Clio Awards as well as the Kancil Awards, Malaysia.
She teaches Conceptional Thinking at the Miami Ad School, the Muthesius Kunsthochschule in Kiel and has been lecturing at the One Show China Workshop in Beijing.