Hiren Dedhia is the Head of Design – Diageo India, with a vision to shape brand stories, packaging design & brand worlds for iconic Indian spirit brands like Mc Dowell’s No.1, Royal Challenge Whisky, Signature Whisky, Antiquity Whisky, Black Dog in an exciting and extremely dynamic landscape. He is also a creator to NTW brands like Godawan Indian Single Malt & United’s Epitome Reserve to put Indian Spirits on the Global map. He aspires to inspire and lead a culture of creative excellence within Diageo India marketing function.
Prior to joining Diageo, Hiren has extensive experience working with design agencies that included Landor, JWT & Grandmother India. He has worked with clients in India & Sri Lanka such as Taj Group of Hotels, Mother Dairy, Britannia Foods, Axis Bank, Cinnamon Group of hotels and delivered strategic design solutions to solve business problems. His experience pans across a wide variety of projects that encompass Brand Identity Systems, Packaging Design and Experience & Retail Design.
Hiren is an alumnus of Portfolio Centre - Georgia, USA & Sir JJ Institute of Applied arts - Mumbai, India with a specialisation in Design.