Johan Pihl is a Swedish creative director and entrepreneur with 25+ years of experience working in the advertising industry. Johan has since 2014 shifted focus towards purpose-driven service design and innovation. His work builds on exploring solutions at the intersection of design, technology, and business, resulting in tangible models aligning long-term business value with purpose. Johan has successfully developed and launched innovation projects such as; The Natalia Project 2014, Baltic Sea Project / Åland Index 2016, The Humanium Metal Initiative 2016, DO Black 2019 (Doconomy), and The 2030 Calculator 2020 (Doconomy).
In 2018 Johan founded Doconomy together with Mathias Wikström.
He has consistently produced work that has been recognized by global media and award shows, including; Cannes Lions, D&AD, One Show, Epica, Clio Awards, New York Festivals, Eurobest, and Guldägget, receiving 100+ industry awards, including 3 Cannes Lions Grand Prix, and 4 Eurobest Grand Prix awards. Johan has extensive jury experience and is an experienced keynote speaker at major industry events and festivals. He is also currently pursuing an EMBA at the Berlin School of Creative Leadership.