Ronnie Wu, an AdMan who believes in perfectionism, believes that devil is in the details, and sees passion as the fuel of everything.
Ronnie joins TBWA with over 15 years of industry experience, previously working on brands such as Heineken, Nike, Motorola, Huawei, Dell and Amazon. He is heading the creative department of TBWA\Shanghai, which also includes TBWA’s Digital Arts Network (DAN) and eg+, and whose client list includes the likes of adidas, McDonald’s, MasterCard, Michelin and Airbnb.
Prior to joining TBWA, Wu was head of the creative department at Y&R Beijing, driving the agency to become one of the most awarded in the world at Cannes Lions, and helping Y&R China win their very first ‘China Creative Agency of the Year’ title in 2014.
He also created the world’s most awarded print campaign, named Penguin ‘Mic’, according to the UK based The Big Won Directory.
Wu is one of the youngest ECDs in China, yet is also one of the most awarded in the country, with top accolades from Cannes Lions, D&AD, LIA, New York Festivals, CLIOs, ADC, Spikes Asia, and AdFest.