What is New Blood?
It is a series of world class programmes for new creatives. We aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.
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New Blood Is...
AwardsFind out More
Industry standard briefs set by global brands are taken on by students, recent graduates and under 24s around the world. Winning a New Blood Pencil is an instant validation of your talent.
FestivalFind out More
A creative takeover. Students flaunt their work in the face of the industry to make meaningful connections and land their first break whilst brands, agencies and studios open their doors.
AcademyFind out More
A bootcamp filled with inspiring talks, briefs, hacks and workshops. Only those who are nominated in the Awards, or impress at the Exhibition, are invited on this unique learning experience.
New Blood ShiftFind out More
The industry will be at its best when filled with diverse creativity. Shift, with Leo Burnett, wants to uncover raw talent and propel them into the industry with their passion and drive.
The New Blood programme is D&AD's raison d'être
Tim Lindsay, D&AD CEO
What are the D&AD New Blood Awards?
Students and new creatives
Make your portfolio pop by working on robust industry set briefs. Meet the people from the places where you want to work. Get a taste of life in the creative workplace. The D&AD New Blood Awards opens doors.
The D&AD New Blood Awards are the link in the chain between education and industry – for you and your students. Live briefs, exhibitions, and industry events give your students a head start on their creative careers. Producing a D&AD New Blood Awards Winner is a seal of approval. It shows employers and future students that your course is the place to go for burgeoning talent.
Get first dibs on talent, network with other industry bods and break from your daily routine by helping students and young creatives get their first break. Tap into the fuzzy feeling of giving back
New Blood is an opportunity. An opportunity to attract and foster the very best in emerging young talent; to be inspired by big, bold new ideas; to be challenged with fresh perspectives; to give back, be rewarded and publically support creative education.