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What is New Blood?

It is a series of world class programmes for new creatives. We aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.

Looking for creative design and advertising tools, tips and inspiration? Well, you've arrived at your destination.

D&AD New Blood

  • Awards

    Industry standard briefs set by global brands are taken on by students, recent graduates and under 24s around the world. Winning a New Blood Pencil is an instant validation of your talent.

  • Festival

    A creative takeover. Students flaunt their work in the face of the industry to make meaningful connections and land their first break whilst brands, agencies and studios open their doors.

  • Academy

    A bootcamp filled with inspiring talks, briefs, hacks and workshops. Only those who are nominated in the Awards, or impress at the Exhibition, are invited on this unique learning experience.

  • Shift

    The creative industry thrives on diversity, and it's desperate for new ways of thinking. We want to open this world up to more than just traditionally educated, advantaged groups and create opportunities that are based solely on talent.

Keep Up To Date

Sign up for articles to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.


The New Blood programme is D&AD's raison d'être


Tim Lindsay, D&AD CEO

What are the D&AD New Blood Awards?

  • Students and new creatives

    Make your portfolio pop by working on robust industry set briefs. Meet the people from the places where you want to work. Get a taste of life in the creative workplace. The D&AD New Blood Awards opens doors.

    “D&AD made me so much more aware of the commercial world that was not very accessible while studying. During university I was working for myself, which was great, but I was so immersed in all my work and what I was doing, that it wasn’t until I entered the D&AD New Blood Awards that things changed.

    Working on a brief for a brand put everything into a new perspective, there was so much more to consider, challenging my past expectations. Then there was the Academy, which really was an incredible two weeks. It gave me a real taster of life after studying and it was so amazing to work with other creative people from all over the world who were also all about to embark on a similar journey. A fast paced, real environment that was both inspiring and scary.”

    Cara Dawson, Kingston University
    D&AD New Blood Awards Winner & Academy Alumni

  • Tutors

    The D&AD New Blood Awards are the link in the chain between education and industry – for you and your students. Live briefs, exhibitions, and industry events give your students a head start on their creative careers. Producing a D&AD New Blood Awards Winner is a seal of approval. It shows employers and future students that your course is the place to go for burgeoning talent.  

    “We encourage our students to get involved with New Blood because they represent real opportunities to work with top creative briefs, set by brands and companies who want to engage young creatives and encourage and support them in their careers. What our university gets from engaging with D&AD is a real sense of contemporary currency with the issues that are facing our industry, but also connecting with brands that are wanting to innovate and challenge their own markets and audiences. Winning a D&AD New Blood Pencil is the most amazing career springboard, an accolade from industry, and proves that you’re the best of the best.”

    Bryan Clark
    Falmouth University

  • Industry

    Get first dibs on talent, network with other industry bods and break from your daily routine by helping students and young creatives get their first break. Tap into the fuzzy feeling of giving back

    “The D&AD New Blood Awards and events are a fantastic showcase of 21st Century future industry stars. It’s vital the creative community gives a little time, encouragement and hopefully a chance of the first foot on the creative ladder.”

    Graham Shearsby
    Design Bridge

    “The D&AD New Blood programme is proabably the most sought-after student programme there is, and for an industry as competitive as ours I can’t think of a better calling card then a New Blood Yellow Pencil. I must confess when I watched the winners picking up their awards, I felt the same twinge of envy that I’ve always felt when watching fellow creatives pick up theirs.

    John O’Keeffe

  • Partners

    New Blood is an opportunity. An opportunity to attract and foster the very best in emerging young talent; to be inspired by big, bold new ideas; to be challenged with fresh perspectives; to give back, be rewarded and publically support creative education.

    “Our whole D&AD New Blood Awards experience was truly inspiring and uplifting. 
    We were overwhelmed by the entrants creativity and their passion for our planet.“

    Georgie Bridge
    Brand Director WWF-UK

    “There was an amazing variety of work, from apps to giant inflatable airbeds - it's the perfect platform for our growing company to explore our brand.“

    Holly Clarke
    EMEA Marketing Manager Airbnb

    Interested in Partnering with us? Contact us here.

  • Get Involved

    Inspired? Well, if you're: a student, young creative, or tutor
    a creative practitioner seeking new talent or wanting to help inspire it
    a brand looking for some of that D&AD New Blood Awards magic

    ...we want to hear from you.

    Pop us an email.

Wise Words About Placements, Creative Block And More

Mistakes are good. But face it, we still hate making them. So how about learning from other people's instead? We asked folk who've been around the block to share their life lessons. Hit the topics below to unlock their wise words.

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