After an initial career as a Fashion Designer for H&M, Ida Gronblom switched gears in 2005 and started her advertising career in London working briefly at TBWA before joining Wieden + Kennedy.
She was quickly recognized by Campaign Magazine as a “face to watch” and got attention for several iconic Nokia and Honda campaigns, not only winning her awards but also gaining her valuable experience with global brands and work that transcends culture and language.
In 2010 she moved to New York to join R/GA on the Nike account but was soon recruited back to W+K’s NY office where she went to work on Target, Southern Comfort, Heineken and GAP. In 2014 Ida joined Anomaly New York as Creative Director on the global Converse account.
Outside of her CD role, Ida has also created brand identities, a social slot machine, a music video and two children.