• Loading…

Bacon / Bolt / Iron / Tea

Award: Wood Pencil

Wood Pencil / Press Advertising / Newspaper Press Advertising Colour / 2010

In February 2009 the Honda factory in Swindon stopped its production of cars for four months. Rather than make people redundant, Honda decided to stop making cars and retool the factory, keeping workers in their jobs. In June the factory reopened. We looked back to the past and to how Honda had dealt with situations before. There was a commonly known economical term called ‘The Honda Effect’, meaning the company changes its long term goals in order to deal with current situations. We wanted to tell the story of the reopening and celebrate the effect that a factory like Honda’s has on the local and wider community.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again