Stories are what makes us human, we tell them to make sense of the world around us and to find connections in others. This full-day online or in-person course will teach you and your team how to uncover the stories hidden in every brief and brand, as well as giving you the opportunity to put your new skills to the test with plenty of writing exercises and case studies.
Over the course of a day, your team will be guided through factual storytelling, learning how to translate broadcast and feature documentary techniques to the world of branding and advertising. Understand the difference between content and story, the fundamental principles of storytelling and why we are hardwired to enjoy stories.
Sophie approaches the subject of storytelling from a background as an award-winning documentary filmmaker, and will go through how to apply the principles of storytelling to brands through the use of Jungian archetypes. As well as showing examples of her work, successes and disappointments, Sophie will impart wisdom on what they’ve learnt along the way. In particular, how to carry skills from long form storytelling over into short form, and demonstrate how the same can be done the other way around.
This will be a hands-on session, peppered with exercises - including writing the title of a film pitch - and offering a unique opportunity to hear and learn from experts in the field.
Who it's for:
Anyone in branding and marketing who needs to explore storytelling
Anyone with ambitions to move into long form storytelling
Creatives who want to learn how to sell an idea
Anyone interested in the key ingredients of storytelling and how to adapt them to their work
By the end of this workshop your team will:
- Learn the fundamental principles of storytelling and the seven basic plots to any story
Understand why - as humans - we are hardwired to look for stories and how storytelling is linked to action
Know the difference between ‘content’ and ‘story’,
A Find stories pretty much anywhere, even in the toughest briefs
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.