Nadja Lossgott is a Creative Director at AMV BBDO in London. In 2010 she was part of the team that won a D&AD Black Pencil for the Trillion Dollar Flyer campaign, and followed up in 2015 with seven D&AD Pencils for Guinness’ Sapeurs.
In the article below, Nadja explores the past, present and future of Out Of Home Advertising. Whether it’s digital billboards, branded experiences or traditional posters, Outdoor Advertising is here to stay. What’s more, Nadja argues, it will outlast other forms of media which are currently under threat.