The Zimbabwean Newspaper, forced into exile, was then slapped with a 55% luxury import duty, making it unaffordable for Zimbabweans. To raise awareness of this issue, we developed an unusual solution. The most eloquent symbol of Zimbabwe’s collapse is the Z$ trillion note, which cannot buy anything and certainly not advertising. But it can become the advertising. We turned the worthless money into flyers by printing our messages straight onto it. Overnight, Zimbabwean banknotes achieved what they’d never been able to buy – advertising coverage. We used Mugabe’s own creation against him.
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