Wood Pencil / Branded Content & Entertainment / Non-Fiction Film up to 5 mins / 2018
To break the taboo about periods, Bloodnormal's film shows blood from menstrual cycles. It also acknowledges period pain, sex and brings men into the conversation. The aim isn't to shock but to normalise the course of nature. Each scene contains real-world activations, designed to infiltrate culture.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.