Tanja Grubner
- Global Innovation, Brand&Comms Director, Bodyform
- Germany
- Member since 2018
Tanja is the Global Innovation, Brand and Communications Director at Essity and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. Her brands Libresse/Bodyform are part of the advertising archives of the MOMA (NYC), the Louvre (Paris) and received 200+ awards incl. Cannes Lions Grandprix for Glass, Titanium, Film, Strategy, D&AD black pencil of the decade and collaborative black pencil together with AMV BBDO, APG Grandprix for creative strategy and WARC Grandprix for effective use of brand purpose.
In her current role, she redefined the global brand positioning, disrupting the Feminine Care category forever. The taboo-breaking campaigns like #bloodnormal, Viva La Vulva, #wombstories, #painstories and #periodsomnia tackled toxic stereotypes around periods, vaginas and women’s bodies to create a new normal. Libresse/Bodyform are not only the fastest growing FemCare brand globally but also among the top5 most creative brands in the world (WARC 2019, 2020, 2021). That's bloody lovely but even better, it's improving millions of woman+ lives worldwide. In the last 20 years, she’s lived across 3 continents, worked across a broad range of brands in regional and global roles always having innovation and sustainability but above all the consumer in mind.
Contact Tanja.
D&AD Awards (21)
-
#wombstories
- Art Direction
- AMV BBDO
- Essity
- Art Direction
- Film
- 2021
-
bloodnormal
- Education
- Education
- Released
- 2018
-
#wombstories
- Animation
- AMV BBDO
- Essity
- Animation
- Mixed Media
- 2021
-
#wombstories
- Film
- AMV BBDO
- Essity
- Film
- TV/VOD Commercials Over 120 Seconds
- 2021
-
#wombstories
- Art Direction
- AMV BBDO
- Essity
- Art Direction
- Integrated
- 2021
-
#wombstories
- Direction
- AMV BBDO
- Essity
- Direction
- Film
- 2021
-
#wombstories
- Entertainment
- AMV BBDO
- Essity
- Entertainment
- Scripted Long Form
- 2021
-
#wombstories
- Illustration
- AMV BBDO
- Essity
- Illustration
- Integrated
- 2021
-
Viva La Vulva 180"
- Sound Design & Use of Music
- Soundtree Music
- Essity
- Sound Design & Use of Music
- Adapted Music
- 2019
-
#wombstories
- Direction
- AMV BBDO
- Essity
- Direction
- Scripted Entertainment
- 2021
-
#wombstories
- Impact
- AMV BBDO
- Essity
- Impact
- Advertising / Brands
- 2021
-
Viva La Vulva
- Editing
- AMVBBDO
- Essity
- Editing
- Branded Content & Entertainment
- 2019
-
bloodnormal
- Branded Content & Entertainment
- AMVBBDO
- Essity
- Branded Content & Entertainment
- Non-Fiction Film up to 5 mins
- 2018
-
bloodnormal
- Creativity for Good
- AMVBBDO
- ESSITY
- Creativity for Good
- Advertising & Marketing Communications/Brand
- 2018
-
bloodnormal
- Integrated
- AMVBBDO
- Essity
- Integrated
- Earned Media/Large Business (over 500 employees)
- 2018
-
#wombstories
- Sound Design & Use of Music
- AMV BBDO
- Essity
- Sound Design & Use of Music
- Audio Composition
- 2021
-
#wombpainstories
- PR
- AMV BBDO
- Essity
- PR
- Integrated
- 2021
-
#wombstories
- Integrated
- AMV BBDO
- Essity
- Integrated
- Large Business
- 2021
-
#wombstories
- Graphic Design
- AMV BBDO
- Essity
- Graphic Design
- Integrated
- 2021
-
Viva La Vulva
- Impact
- AMV BBDO
- Essity
- Impact
- Campaign / Health and Wellness
- 2019
-
AMV BBDO & Essity
- Collaborative
- Collaborative
- Advertising Agency
- 2022
