Talkies
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Radio Advertising / 2015
When left home alone, dogs get stressed. Many owners leave the radio on to keep their pets company. But it's usually horrible human radio. K9FM a radio station designed just for dogs. It features bespoke shows, each underpinned by research proven to help keep dogs relaxed. With an undercurrent of deadpan humour, Talkies sees a DJ and special guests discuss topics pertinent to dogs, like balls and tree branches. The show was shortened and turned into a radio spot to support the full Pedigree campaign.
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