Prama is a Senior User Experience Researcher working with Meta (formerly Facebook) on new ad products. She has a proven record of success across diverse industries, leading research initiatives that contribute to achievements in B2C and E-commerce products. Her focus is on guiding exploratory and evaluative research, crafting detailed personas, and collaborating seamlessly with cross-functional teams to ensure products resonate with users and their needs. She is passionate about solving complex problems and creating impactful solutions that enhance user experiences. Prama has worked with big names in tech, including Uber, Zalando, and N26, unlocking valuable insights to ensure their digital products meet users' needs and expectations.