Are you sitting comfortably? Then we’ll begin. Once upon a time a young art director was waiting at a photographic studio for some products to arrive for a shoot. The products were late; the camera and the lighting was set up and while they were waiting impatiently, the art director and photographer were casting around for a stand-in object to check the light levels.
Eventually the photographer’s assistant found a little yellow plastic duck in the ladies’ loo which proved to be the perfect subject for the test shot.
That young art director always remembered how the little yellow duck had helped him out on that stressful afternoon, and years later decided it would make the perfect name for his own agency. And that’s a true story about me.