Sanchari Chakrabarty

Sanchari Chakrabarty is a Senior Strategy Director at DDB Mudra Group, India.

With over a decade of experience, she found her calling at the intersection of culture, people & problem-solving. She’s worked on a diverse bouquet of brands like Stayfree (a leading sanitary napkin brand from Johnson & Johnson), Netflix, Instagram, and Clean & Clear. She's also helped build one of India’s most awarded campaigns globally – Project Free Period – and her work has won at Cannes, WARC, Effies India, D&AD Impact, Spikes Asia, London International Awards, Tangrams, and Kyoorius to name a few.

Raised in diverse towns & cities across India, she’s developed the knack for collecting conversations & cultural truths. And she translates these into stories & insights through DDB Mudra Group’s culture practice - writing for the group’s multiple publishing initiatives and sparking meaningful creativity.

Since 2021, she's been part of DDB Worldwide’s High-Performance Program, and the Phyllis Project - a women’s leadership program.