Farid is a design director based in Amsterdam, working for DDB Unlimited. As a passion project, he founded the organisation All India Permit, to promote and preserve the dying truck art form of India. He has partnered with companies such as Google, Apple, Vans and Levi Strauss to bring truck art to new audiences.
His recent projects include:
+ Conducting an art workshop for Google India & UK
+ Building an art gallery on the back of a truck and exhibiting across India
+ Branding a nation
+ Designing a product to tackle water pollution during Ganesha festival