Monty Verdi is Executive Creative Director of VCCP Kin, the agency’s content division. Day to day Verdi oversees the creative output of Kin, working with clients such as O2, Shell, easyJet, Kia, Nationwide, Domino’s, Cadbury and Unilever
Monty’s career as an art director and Creative Director spans over 20 years with awards for creativity across every channel, from design, film and print to mobile digital and content.
After leaving Central St Martin’s with a Degree in Graphic Design, Monty began his career at Mitchell Patterson Grime Mitchell, creating the first ever TV commercial to feature two men making love on British TV, for the charity RubberStuffers Condoms.
In 2004 he joined Leo Burnett London where he created campaigns for Kellogg’s, Shelter, Department for Transport, Miller Genuine Draft, BlackBerry and McDonald’s, winning numerous awards for the McDonald’s Piccadilly Circus Digital Poster including Creative Circle Best Poster. He was promoted to Head of Art in 2008.
In 2010 he followed Leo Burnett’s Executive Creative Director Jonathan Burley to CHI & Partners where as Creative Partner he ran a host of the agency’s brands, creating award winning work for the likes of TalkTalk, The Times, Argos, Samsung, and most notably Lexus Europe & Lexus International.
The Lexus ‘Hoverboard’ campaign won over ninety awards including Gold, Silver and Bronze Cannes Lions as well as at Campaign Big, Creative Circle, The One Show, Eurobest and Epica. The haul included a Gold Cyber Lion, a Grand Prix for Branded Content and wins in categories as diverse as Product Design, PR, Content and Innovation.
In 2017 he became Executive Creative Director of Omnicom Media Group’s content agency Drum, responsible for delivering campaigns for all the agency’s client partners. This included a campaign for Age UK which achieved their highest ever increase in donations and volunteers, producing the most successful social posts ever for McDonald’s and ground-breaking product integration for Porsche in James Corden’s Carpool Karaoke.