Mike Florence, Chief Strategy Officer, PHD
Mike is dedicated to making good ideas happen. He inspires people to be more ambitious in terms of thinking as he firmly believes that creativity is effectiveness. He has been CSO since 2017 and appointed joint heads of planning – one with responsibility for brand-building and one for responsibility for performance marketing – in response to clients’ needs in 2018. Mike has also introduced a new planning approach, called rhythms planning, and is a member of the Cannes Chimera, a “super agency” of creative talent made up of winners of the Cannes Lions Grand Prix. He was named the UK’s top media planner in the 2017 Campaign Annual.