Currently working in-house as Design Head for the EMEIA regions, for a global PR and Comms, SaaS company. I have been working in the design industry for over 15 years, and somewhere in the timeline I completed a doctorate with a specialism in Arabic type.
Having been in the industry for so long, I have seen tech for design solutions, needs, and services grow so rapidly to an exceptionally high standard of possibilities. It has provoked design to be more fluid, and subjective to time, trends, technology, people, politics, money, ideas, perceptions, cultures, and dare I say globalisation. We are constantly on the run against time in this big melting pot to keep our ideas fresh, relevant, and give them a sustainable age.
I still wake up every morning with the same excitement, and drive to design every single day as I have done for 15 years. I absolutely still get chills from new ideas and concepts and the drama of challenging peoples perceptions. This is why I design!