Lou is a Creative Director at Superunion, based in London.
With 20 years experience, Lou has worked within a wide range of disciplines ranging from; retail, environmental experiences and live events through to visual identity systems and guidelines, internal communication strategies and roll out, and strategic brand creation.
Lou has a broad experience across a diverse spectrum of clients, where her skills at understanding the core consumer experience has resulted in successful partnerships with brands such as NatWest and Royal Bank of Scotland, Vodafone, Land Rover, Shangri-La Hotels and Resorts, Canon, HSBC Private Bank and CBRE.
Past experience has included work for brands such as Audi, Airtel, Pilsner Urquell and Oskar, which won a DBA.
When she has a spare 5 minutes (which isn’t often with twin boys as one of her finer accomplishments) she likes to flamenco, drink prosecco and collect letters, inspired by her fathers love of all things typographic.