Lisa Fedyszyn is Executive Creative Director at Special, Aotearoa, New Zealand. Which was named Campaign Brief New Zealand Agency of the Year 2022 and Campaign UK Global Creative Agency of the Year 2023.
She’s passionate about creating work that makes a positive impact on culture - throughout her career, she has helped a man living with Motor Neurone Disease sell his unusable belongings in a digital timeline reflective of his deterioration, created the “Most entertaining recruitment film” (and most successful) for the New Zealand Police, which saw the largest intake of female and representative recruits ever. Encouraged overseas New Zealanders to meddle in their own election, which saw seats in parliament shift for the first time since 1938. And brought TV characters back from the dead, in a TV show, to talk to New Zealand’s under-insured.
Lisa has worked across the Australian, New Zealand, and North American markets, including Droga5 New York, DDB Aotearoa, and Colenso BBDO. And her work has won Gold at Cannes, Effies, One Show, and D&AD. She was recently named Campaign Asia’s ‘Creative Person Of The Year’. And when she was young she was named in Young Guns Top 10 Creatives of the Decade. Ah, those were the days. She thinks. She can’t quite remember, it was a long time ago.