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Priya Matadeen

Priya Matadeen

  • Chief Brand Officer
  • United Kingdom

Having always been interested in people and behaviour Priya graduated in psychology and chose to go into marketing.
She started her career in creative agencies at Agency Republic, Wieden and Kennedy and BBDO. Priya then decided to specialise further in fashion and luxury and moved to Spring Studios to work under Robin Derrick, working with clients like Ferragamo, Mulberry and Philip Lim.
Priya then moved from Spring Studios to Vice Media where she worked across the Vice and i-D brands. Her proudest achievement as the GM of Virtue (the creative agency by Vice) was partnering with CHANEL to create a platform celebrating female creativity- The Fifth Sense.
A year long platform containing daily editorial, film, print and events working with talent like Es Devlin and Harley Weir.
Priya then briefly moved to British Vogue before taking the Managing Director role at Dazed Media; working closely with Susanne Waddell and Jefferson Hack to set the strategy for the group; building further on the reputation of the youth culture and pop provocateurs.
During this time the DE&I agenda has become a key driving force within Priya’s role.
Priya most recently joined GANNI as the Chief Brand Officer, platforming women and redefining responsible Scandi style in this next stage of growth.
In Priyaʼs spare time she is a Governor for University of the Arts London (CSM/ LCF/ LCC/ CCW) and keenly mentors with Mentoring Matter, MEFA, The Outsiders Perspective and the Fashion Minority Report