With over 18 years of experience in the region, Fouad is currently serving his second
stint at TBWA\RAAD, Dubai as Executive Creative Director, after holding the creative
helm at BBDO, Dubai for 4+ years. His career highlights include key business wins and
leading some of the most awarded teams in the region, as well as working on sought-
after brands like: Nissan, Louvre Abu Dhabi, Infiniti, Pepsico, Emirates Airlines, MARS,
Daimler-Benz, GE, among other notable names.
We think of his work as provocative, yet driving business results, scoring the agency:
multiple Grands Prix from Integrated to Direct to Innovation, and Golds’ at major award
shows on Louvre Abu Dhabi, Nissan, SCB, Domino’s, MARS, Merc, MTV Arabia and
many others, from Cannes to the Dubai Lynx and beyond. Fouad loves to challenge the
norms, a “disruptor” by nature, most passionate about integrated innovation and was
named among the top 3 best Executive Creative Directors in the MENA Region,
according to the official B&W 2017 Report, helping propel his agency to win both
Agency and Network of the Year at the 2018 Dubai Lynx, with a record 8 Grand Prix.
And more recently 2 Golds, a Silver and 3 Bronzes at this year Cannes Lions.