Originally from Argentina, Laura helps steer the creative department at 72andSunny Amsterdam. She believes advertising can be an agent for social change, shaping people’s perceptions and culture, and especially when creativity challenges the status quo - and has worked ever since to make sure she delivers on this. In 2018, she was named Adweek’s “Creative 100” and Creative Director of the Year by Ad Age. Laura launched ‘Invisible Creatives’, an initiative aiming to get more female creatives in the industry by giving them more exposure to agencies and recruiters. She lives in the Jordaan with her cat Rocio Oliva and she has a soft spot for karaoke. Especially when it comes to Backstreet boys songs.