Having studied Economics at University, I soon realised that advertising was my calling. I began my advertising career in 2006 in a full-service creative agency in Italy, working on Dunhill, Lucky Strike and Pernod Ricard. During this period the agency was on a path of significant transformation, marked by growth and recognition as the best place to work, making my first advertising venture off to a promising start.
In 2010 I moved to London where I started my career at Tag Worldwide working on Reebok Global as Account Manager and worked on the Reebok Brand repositioning.
In 2014 I joined VCCP where some major milestones in my career were achieved – I progressed from a Senior Account Manager to a Business Director in the space of two years.
In 2016 I shifted gears from the creative agency world and joined leading OOH media owner JCDecaux. My role here is as Lead of Creative Partnerships in team Blue. My focus in this role is to set the bar for creative excellence in out-of-home communications and work to educate and inspire the advertising and media community at large. As well as this, the team and I strive to provide more opportunities for inspiration and experimentation in OOH.
A mantra of mine is that you have to passionately believe in the life-changing power of positive thinking and determination. Whatever your passion may be, if you put your mind to it and love it, there is nothing you cannot achieve.