Andrew Melchior is a British-German Creative Technologist and Producer who has worked extensively with Björk, and is Chief Technical Officer of the band Massive Attack. He was named as one of Creative Review’s “Creative Leaders 50” in 2017.
His early career was spent at EMI and, in 1998, helped David Bowie set up the ISP, BowieNet and initiated the first partnership between a mobile phone manufacturer and a recording artist, where Bowie’s music and images were pre-loaded on a device. He managed the British band Elbow in their nascent years, playing on their song Powder Blue, and was also the agent of photographer Kevin Cummins.
In 2014, he began work as technical advisor for Björk’s career retrospective and her “immersive” virtual reality exhibition Björk Digital, working with the artist and her label, One Little Indian, to translate Björk's music into a virtual space. The exhibition debuted at Carriageworks in Sydney, Australia and has toured the world for over three years. He is the producer of the Vulnicura VR album, an upcoming app version of the Björk Digital VR content from her Vulnicura album.[
In 2016 he began a series of projects for the Bristol-based band Massive Attack, beginning with Fantom, an app that created unique interactive remixes of the band’s new release Ritual Spirit based on facial expressions, location, movement, and various other user inputs.
In celebration of the 20th anniversary of Massive Attack’s album Mezzanine he acted as producer on a number of projects for the band. These included Fantom Mezzanine, a new version of the Fantom app that created remixes of Mezzanine’s songs, and, in 2018, a "remastering" of the album where music data from the record was converted into synthetic DNA molecules mixed with paint, with the “album” then being released as a spray can.
In 2019, an endless version of the same album, generated by a custom neural network, was exhibited at the Barbican Centre in London.