Siavosh Zabeti is a multi-cultural Creative Director specializing in big, beautiful, global brand campaigns. He is Persian, was born in Paris, grew up in Germany, and is fluent in 4 languages. Combining a love for art and storytelling, Siavosh has led and created campaigns in a variety of mediums. With a creative plasticity that enables him to adapt his work to any output, Siavosh has created award winning global TV campaigns, Innovative Installations, Interactive films, a full-scale video game licensed by Nintendo Wii, as well as artwork made from DNA among others. All in service of solving a problem and expressing an idea.
He leads with empathy and has a knack for identifying and supporting fresh talent. His experience launching products at Apple (2014-2019) and previously working at award-winning creative and effective agencies around the globe (Wieden+Kennedy Amsterdam and Sao Paulo, DDB Paris, BBDO Nyc, Saatchi Stockholm) have taught him how to work in organizations that operate at an extremely high standard.
His work has been exhibited at the FILE Electronic Arts Festival in Sao Paulo (Attraction, Interactive Anime), the Gaîté Lyrique museum in Paris (visions of 2062), as well as at the MoMA (part of the AICP awards).