Billy has over 20 years of experience creating innovative brand strategies and omni-channel customer experiences for leading brands in the automotive, CPG, financial services, retail, technology, and travel industries.
Prior to joining IBM iX in 2017, Billy worked with Manulife/John Hancock to implement a new internal agency model optimized to deliver better quality work at scale while also managing the day-to-day activities of the global creative team. Prior to that, he served as the Global Head of Design for Citi where he was tasked with building and leading a global network of internal design studios and external agencies. In a short period of time, Billy opened new studios in NYC and Singapore, introduced new methodologies for customer-centric strategy, design thinking, and agile development, and was a founding member of Citi FinTech.
Prior to joining Citi, Billy served as the Global Chief Creative Officer for eBay Enterprise – the consulting and agency services division of eBay Inc. During his time there, he led a diverse team of marketing creatives, customer experience designers, and original content creators to deliver commerce solutions that drove engagement, transaction, and loyalty. He was also a member of the eBay Inc. Design Advisory Board, led by John Maeda, focused on activating Design Thinking principles across the organization.
Before eBay, Billy spent eight years at Digitas where he held the role of SVP, Executive Creative Director for the Atlanta, CT, and NYC offices and Mobile Practice Lead for North America working on a variety of integrated marketing platforms and digital vision assignments.
He spent his formative years learning from the best at DDB, FCBi and NW Ayer. Billy is a digital native who strives to discover the unique intersections between art, science, commerce, and storytelling. He has won numerous awards for his distinctive work and enjoys developing disruptive ideas that have lasting impact. He resides in Connecticut with his wife and two children and works at 51 Astor Place in New York City.