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Will Oshiro De Groot

Will Oshiro De Groot

  • Co-founder / Head of Insight
  • United Kingdom
  • Member since 2019

Co-Founder & Head of Insight at The Elephant Room.

Will is a writer, researcher, creative and cultural strategist. His work as a researcher has seen him unearth cultural trends and audience insight for global brands including adidas, Converse, Diageo and LEGO.

In his role as Head of Insight at The Elephant Room, a new creative company based in London, Will's focus is on bridging the gap between insight and creative, by immersing creatives in the world of the audience through research.

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