Colombian, working in advertising since 2006.
My experience spans categories and markets at high-profile networks TBWA, DDB, and Ogilvy in Middle East-North Africa, Colombia, Panama and Puerto Rico. My work has received countless accolades including Cannes Lions, D&AD, One Show, Clio Awards, Effie, Dubai Lynx and Ojo de Iberoamérica.
Today, I focus my attention on Creative Commerce, creating and leading award-winning work that lives in the intersection of brand-building and immediate conversion for global clients like Mondelez, Coca-Cola and ABInbev amongst others. Because awareness alone doesn’t cut it anymore.
As the Global Chief Creative Officer for VMLY&R Commerce, I’ve helped accelerate the delivery of creative commerce at the intersection of physical, digital and social. Elevated the creative capability in our key markets (with North America as a hub), and worked to build and grow VMLY&R COMMERCE into the most awarded creative commerce company, globally.
Over the past year, I have worked alongside Cannes Lions, Clio, New York Festivals and El Ojo de iberoamerica to create their respective Commerce categories for awards shows.
Under my leadership in 2023, VMLY&R Commerce was awarded Global Agency of The Year at New York Festivals.
Contact Manuel .