Sam has a wealth of design writing experience, working with big-name clients like Disney, Microsoft, Argos and the Tate. He’s particularly interested in using words to make digital experiences better. Sam has written extensively for websites, apps, chatbots – even a video game. He’s given talks on writing for digital at the National College for Digital Skills, and he’s written for The Guardian, The Sunday Times Magazine and Creative Review. And he’s won a few awards along the way, including a D&AD Pencil and a Cannes Lion.