Jamie is a Global Creative Director at Imagination responsible for driving and delivering Ford’s experiential work in London, Shanghai and Detroit.
He is passionate about immersive and engaging experiences, which are connectable, shareable and measurable; bringing brands to life through live experiences, architecture, digital and content.
Jamie originated award-winning content for the Ford global autoshow programme. He introduced innovative RFID-enabled Blue Oval Cards - a first in the automotive sector – and reimagined the traditional show stand in Detroit 2016 as a content creation platform, the 'Connected Innovation Studio'. Jamie was also instrumental in the Lincoln brand experience programme in the US.
Prior to Imagination, Jamie worked in retail design companies, including Fitch and Enterprise IG, and as Retail Design Manager at Harrods. He studied 3D design at Nottingham Trent University.