What human designers can do but AI can't: type designers weigh in

In this excerpt from the talk Winning Type: elevating design expression with type held at D&AD’s offices in London, we learn about how human designers could beat AI. The panel, moderated by Nadine Chahine, founder of font foundry Arabic Type, includes Alex Breuer, The Guardian’s Executive Creative Director, Vini Vieira, co-founder of design company Good Reason and Sarah Hyndman, founder of experiential events company Type Tasting. 

Here, they discuss how they feel about emerging tech, with Vieira saying, “I became a designer because as a kid I liked to create, not because I liked to write prompts. I’m a big believer that AI will change how we do things in terms of visualising, but there is still something at the moment, the human side of things, in terms of trust, personality, and expression that AI can’t replace.” Breuer adds “Human beings break things in a totally beautiful way sometimes, and I don’t think AI can do that,” challenging AI’s ability to create “paradigm-shifts”.

D&AD Awards 2024 is now open for entries. D&AD’s Typography category celebrates the art of arranging type and lettering for commercial design and advertising projects, and our Type Design category celebrates the design of single font styles and font families. Learn more about and enter the Typography category here and more about the Type Design category and enter here.