Take a very well signposted trip down memory lane, as we look back at past Graphic Design D&AD Pencil winners, awarded for their ingenious and intriguing delivery of innovative signage and wayfinding.
Included here are techniques such as projections, modular systems and use of neon lights. These award winning signage examples balance the tricky art of communicating information effectively, whilst demonstrating brand values in their best light.
V&A Ceramics Galleries: Gallery Identity, Interpretative Graphics and Wayfinding
Wood Pencil / Graphic Design / Signage & Information Graphics / 2010
Agency Cartlidge Levene
Client Victoria & Albert Museum
The V&A ceramics galleries are a key part of the museum’s ongoing programme of restoration, redesign and refurbishment. Cartlidge Levene was commissioned to work alongside Stanton Williams architects to design the first phase of the 14-gallery permanent display. Their brief was to design the gallery identity and museum graphics, carefully integrating these with the architecture and display. Large scale typography located in the ceiling cornicing and dates painted onto wall surfaces provide narrative and act as navigational aids. An updatable label system integrates with the display cases, while a piece of low-tech interactive furniture explains the process of making ceramics with bold vitreous enamel graphics.
Falls Creek Wayfinding & Signage Design
Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2011
Agency Buro North
Client Falls Creek Resort Management
Falls Creek required the development of a wayfinding system to help visitors navigate their complex alpine ski resort. A modular system of sign types was created to provide information in a wide variety of directions to suit the complex village layout and changing seasonal functions. The design aims to offer the highest possible visibility of information while retaining the smallest presence of supporting structure. The system is extremely efficient, using a minimum number of elements for a range of sign types, while also minimising the production energy requirements.
Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2012
dn&co. is a property marketing and design agency. The company recently moved to the West End, the heart of their client base, and the new studio needed to match their bold aesthetic and big ambitions, and make an impression on the neighbourhood. Capitalising on their uniform graphic frontage, large lit-up ceiling signage delivers a playful take on street level branding. Moving past the oversized no.75, a thick black line directs upstairs past chunky wooden wayfinding and eventually ends in their motif: the ampersand. In essence: concise, confident and healthily irreverent for the standard.
The Tanks at Tate Modern, Wayfinding & Signage
Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2013
Agency Cartlidge Levene
The Tanks at Tate Modern imaginatively reuses the underground space to the south of the existing building, which once contained the oil for Bankside power station. They developed a graphic language and material application for the wayfinding and interpretation material, to suit the raw, industrial aesthetic of the architecture. Two simple media were used for graphic language: projection and fly posters. Both are direct methods of application which reveal the raw, contoured surfaces of the ‘as found’ concrete walls.
Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2014
Client University of the Arts London
University of the Arts London converted the ground floor of its headquarters in Holborn, London into a new arts exhibition space open to all. To help the general public locate the entrance they needed a sign that was an illuminated reminder of the creativity to be found within.
Graphite Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2015
Agency Bildi Grafiks SL
Client Institut Ramon Llull
As part of the 14th International Architecture Biennale in Venice in 2014, Bildi Grafiks sought to give Venice a visual language that could be grafted onto the city itself. By integrating graphics into the architectural space, they could create a dialogue between new materials and pre-existing features. Based on the works of Catalan architects Josep Maria Jujol, Toni Gironès and Carme Pinós, the graphics consist of multiple layers fused together. In graphic interventions that go beyond mere signage, Bildi Grafiks created works which see centuries of architectural heritage stratify and overlap.
If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.