Outdoor Advertising is more than just posters. Context and form can be played with to produce a powerful and surprising result. These outdoor advertising examples from the D&AD Awards show just what lengths brands can go to to get the audience to pay attention. At D&AD there's a sub-category for this called Enhanced Posters, or you might prefer to call it Posters that Mess with the System. Take a look at our picks of the best inspirational poster examples to find out more.
The Legends Return
Award: In Book / Outdoor Advertising / Poster Advertising - Enhanced Posters / 2014
Agency: McCann Copenhagen
Client: Universal Music Denmark, Black Sabbath
The brief was to launch Black Sabbath's ‘13’, the band's first new album in decades. On a limited budget, McCann Copenhagen came up with a creative solution that would bring the legendary band back from the wilderness. Knowing that the target audience was cross-generational, they had to find a solution that would appeal to a wide demographic. With a series of handcrafted posters, they dug their way through layers of music history and resurrected the legends. The idea highlights the longevity of the band, proving that great music always survives.
Have A Br Have A
Part of the long running 'Have A Break, Have A Kit Kat campaign', this ad works without even showing the brand explicitly. JWT London used the iconic slogan, giving it an ironic twist with their poster design that implies the person putting the billboard up has quit work early to enjoy a Kit Kat.
The IKEA RGB Billboard
Whether you’re working in interior design or advertising, having limited space demands clever solutions. Despite the small surface area of the billboard, thjnk were able to come up with a striking and distinctive design that packs information together stylishly. Using three lines, three colours and three light bulbs, they made a billboard that is capable of showing a series of different phrases. When it’s illuminated by green light, only the text printed in magenta is readable. Blue-purple light makes yellow visible. Red light reveals blue. thjnk effectively turned a nine m² surface area into a 27 m² one.
Nike’s revolutionary ‘Free Flyknit Running Shoe’ combines the second-skin fit of Flyknit construction with the flexibility of Nike Free. Nike wanted to give the product a spectacular launch that would build a certain level of anticipation around the release. To introduce it to consumers in China, Wieden+Kennedy Shanghai took over a prominent billboard in Shanghai, presenting a live-action installation piece that showed the sock-like Free Flyknit being woven together on a bare foot, thread by thread. The installation was undertaken over a ten day period by four professionals, kitted out in the latest Nike gear.
Watch how Nike's Flyknit Installation Came to Life
Car accidents are the number one cause of death in the entire Argentine province of Córdoba. Traffic signs are there, but people don’t seem to notice them. ‘La Voz del Interior’ is Córdoba's most popular newspaper and its aim was to help develop the public’s understanding of this issue. Ogilvy & Mather's solution was simple: they created traffic signs that would be impossible to ignore.
See La Voz del Interior's Unmissable Signs Campaign Film
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