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What my side hustle taught me

An interview with art director Matt Dunn

Matt Dunn is an Art Director at Goodby Silverstein & Partners in San Francisco. Prior to this, he worked at Mother London, Wieden+Kennedy and Publicis. Throughout his time in the industry, his work has been recognized worldwide and featured across mass media publications. Such as: VICE, BuzzFeed, Huffington Post, Teen Vogue, Men’s Health, Refinery29, Mashable, Bored Panda, The Independent, Time Out, DesignTAXI, Yahoo and more. This year, he is on the D&AD Side-Hustle jury.

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Matt Dunn by Quinn Gavier

Your work and side-hustle helped you land jobs at Wieden+Kennedy, Mother London and Goodby Silverstein & Partners. Aside from working in these great agencies, were there other ways in which your side-hustle helped you?

I would say that my side-hustle with the NHS has helped me to distinguish the type of work that connects with people in the real world. The kind of work that’s original, has a purpose, relevant in culture and to its context. It’s also helped me understand that even with the smallest of budgets, for a side-hustle, or project, you can still make something big, impactful, or brilliant, that resonates with people across the world.

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