D&AD Masterclasses

Brands are talking more than ever. On line, on social, on air, on billboards, on trains, planes and automobiles – the list goes… well… on. With so many brands around and so many places to communicate their message, now has never been a better time to make sure a brand’s voice is heard. So, how does a brand create a voice? How does a brand communicate with its audience? And how does a brand stand out from the crowd?

In this workshop, you’ll review iterations of prototypes for existing applications and experiences. The course covers everything from card techniques for interface design to interactive programmes; from how to simulate experiences in VR to the tools, techniques and approaches that will allow you to prototype in the workplace. 

Learn how to turn a complex brief into a springboard and generate great ideas with Nick Eagleton and Kit Altin - who have worked with some of the biggest brands in the world. You'll learn how to push your creative boundaries, spark smart strategy, and rethink the process behind your ideas.

Tackle any creative challenge in just a day with our Brief to Broadcast Masterclass. Start the day breaking down your selected brief - either internal brief or client challenge - and transform it into a springboard for creativity. Then, use this to generate new ideas and create quick-fire prototypes, photographs or videos to bring them to life.

Creativity can change the way a company thinks, works, and solves problems. But to put that into action, business leaders need to embrace big ideas. This Masterclass is a chance to work on real challenges your company faces, and use a creative lens to assess and improve your leadership skills.

Creating great work is a sum of a lot of small parts - from the right mindset to create bold ideas, collaboration with skilled creatives and brave clients, a brief that inspires creativity - and more. This tailored program helps you craft your creative process to consistently get to great.

Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

Overcome your fear of pitching at this one-day Masterclass, which will teach you the power of persuasion. As well as boosting your confidence when it comes to presenting, you'll learn how to handle criticism, how to read the room, and how to take your idea through all the many stages of approval.

Short on inspiration? Keen to understand how global trends are shaping creativity? This one-day Masterclass is a chance to delve into the thousands of pieces of work judged by D&AD every year, and understand how cultural themes can create new opportunities for creativity to thrive.