Case Study: Fighting dirty for a good cause
This is how TBWA\Paris and DAGOMA disarmed thousands of gun enthusiasts with 3D printing
When 3D printing went mainstream, the world marvelled at the amazing things it could be used for. From the small stuff; models and decorative items to the big stuff; cars and even prosthetic limbs. But whilst 3D printed prosthetics can change lives, commercial software and online blueprints mean you could print something that can end them too - a fully functioning semi-automatic weapon.
In 2019, TBWA\Paris teamed up with leading European 3D printing company DAGOMA to tackle the problem and use their own software to take the fight back. D&AD caught up with the team behind the Pencil winning work to find out how the project came about.
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