• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Case Study: Fighting dirty for a good cause

This is how TBWA\Paris and DAGOMA disarmed thousands of gun enthusiasts with 3D printing

When 3D printing went mainstream, the world marvelled at the amazing things it could be used for. From the small stuff; models and decorative items to the big stuff; cars and even prosthetic limbs. But whilst 3D printed prosthetics can change lives, commercial software and online blueprints mean you could print something that can end them too - a fully functioning semi-automatic weapon.

In 2019, TBWA\Paris teamed up with leading European 3D printing company DAGOMA to tackle the problem and use their own software to take the fight back. D&AD caught up with the team behind the Pencil winning work to find out how the project came about.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again