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Buy My Cancer

Award: Shortlist

Shortlist / Commerce / Use of XR / 2023

Buy My Cancer is an innovative funding model designed to help cover the costly treatment of rare cancers. It turns real patients’ living cancer cells into powerful pieces of art, which are then auctioned as NFTs. All funds raised go to life-saving treatment for these patients and further research into rare cancer treatments. Once the collection has been sold, and the proceeds have gone on to fund the patient’s life-saving cancer treatment, the process begins again with a new patient, and so on – continually saving lives with each new and unique NFT collection.