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Uber Don't Eats

Award: Shortlist

Shortlist / Film / Social Commercial Campaigns / 2022

Uber Eats wanted to announce that it was expanding its delivery services beyond restaurant food, but there was a problem – its name was Uber EATS. Calling yourself 'Eats' makes a whole lot of sense if you’re delivering a burger and fries, but a whole lot less sense if you want people to know you can deliver batteries or light bulbs or nappies. Rather than run from the confusion, the brand leaned into it with a campaign that let consumers dive headfirst into the logic bomb of its name with a simple premise: 'If it was delivered with Uber Eats, does that mean I can EATS it?'