Let Her Run
Graphite Pencil / Entertainment / Scripted Long Form / 2021
Wood Pencil / Direct / Film
Wood Pencil / Film / Social Commercials Over 30 Seconds
Wood Pencil / Film / Tactical
Shortlist / PR / Reactive Response
It's enough to hear "not woman enough". Part of the World Athletics mindset is to corner female athletes into proving whether they are really women via sex testing - which has been around since the 1930s. The new chapter of this bigotry, in 2020, says that if the level of women's testosterone is higher than 5nmol/l they are not considered women. To shed a light on this discrimination, Africa made a film based upon the dramatic nude parade real-life sex testing carried out in the 60s.
What did the judges have to say?
"It is extremely uncomfortable to watch and has a kind of rawness to it that you hardly ever find in branded content."Roxana Nita, Group Creative Director, Cheil Centrade
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