• D&AD Awards 2021
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Let Her Run

Award: Graphite Pencil

Graphite Pencil / Entertainment / Scripted Long Form / 2021

Award: Wood Pencil

Wood Pencil / Direct / Film

Award: Wood Pencil

Wood Pencil / Film / Social Commercials Over 30 Seconds

Award: Wood Pencil

Wood Pencil / Film / Tactical

Award: Shortlist

Shortlist / PR / Reactive Response

It's enough to hear "not woman enough". Part of the World Athletics mindset is to corner female athletes into proving whether they are really women via sex testing - which has been around since the 1930s. The new chapter of this bigotry, in 2020, says that if the level of women's testosterone is higher than 5nmol/l they are not considered women. To shed a light on this discrimination, Africa made a film based upon the dramatic nude parade real-life sex testing carried out in the 60s.

What did the judges have to say?

"It is extremely uncomfortable to watch and has a kind of rawness to it that you hardly ever find in branded content."

Roxana Nita, Group Creative Director, Cheil Centrade

Are you credited on this winning entry?

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