Our task was to help create a coherent theme for their alumni and development fundraising campaign. Our core theme originated from Cambridge’s profound impact on the world, and the impact it will have on its future. The idea puts Cambridge’s impact in the form of a letter to the world, a letter that begins ‘Dear World’ and ends ‘Yours, Cambridge’. We realised that this could have huge potential as an idea, both in written and spoken word, by talking about ‘Cambridge’s letter to the world’, and verbally visually demonstrating what it has, and will, achieve.
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