Our task was to help create a coherent theme for their alumni and development fundraising campaign. Our core theme originated from Cambridge’s profound impact on the world, and the impact it will have on its future. The idea puts Cambridge’s impact in the form of a letter to the world, a letter that begins ‘Dear World’ and ends ‘Yours, Cambridge’. This set of railing posters echoed the posters that appear across the city, and 'imagine' what Newton, Darwin and Dirac's posters might have looked like.
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