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Beauty Tips by Reshma

Award: Wood Pencil

Wood Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Not for Profit / 2016

Every year in India, more than 1000 women are attacked by men using acid that is easily available. Beauty Vlogs by Reshma, an acid attack survivor, sourced signatures on a petition addressed to the Prime Minister of India. This was to end over-the-counter sale of acid. Her plea took the world by storm. What needed 25,000 signatures received over 3,00,000 signatures, strengthening the movement beyond all expectations.

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