• Loading…

Cystic Fibrosis

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Brands / 2014

We discovered that supporters of the charity feel the general awareness and understanding of cystic fibrosis among the general public is very low. People aren’t clear what cystic fibrosis is or does, how they can or can’t catch it and what it means on a day-to-day basis. We suggested the charity should activate the ‘is’ in their name, effectively forcing it to always explain what it is, does, and why they are here. Some are simple: ‘cystic fibrosis why we’re here’, some uplifting – ‘cystic fibrosis a battle we must win’, some hard-hitting – ‘cystic fibrosis a life sentence’.

  • Cystic Fibrosis
  • Cystic Fibrosis
  • Cystic Fibrosis
  • Cystic Fibrosis
  • Cystic Fibrosis
  • Cystic Fibrosis
  • Cystic Fibrosis
  • Cystic Fibrosis

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again