• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2014

In 2013, the long journey of the Volkswagen Bus, or Type 2, came to an end. The last unit was manufactured in Brazil. To say goodbye to this icon, Volkswagen ran this “unlaunch” ad in magazines and newspapers. It was the first piece in the vehicle’s goodbye campaign. The artwork sends us back to the classic Volkswagen ads, while the copy, created to sound like a launch ad, announces the exact opposite: “Unintroducing the Volkswagen Bus. Soon at no dealerships near you”.

  • Unintroducing

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.