Honor This: Totes / Thinking of You / Friend Request
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for TV & Cinema Advertising / 2014
We needed to cut through the clutter and show customers that they matter. So instead of celebrating our network, we celebrated the things people do on our network - by having them performed by legendary actors James Earl Jones and Malcolm McDowell. Our target audience was enormous, so we honored the conversations of a wide range of people - from teenage girls to married couples to thirty-something guys to college kids. By reenacting relatable, authentic-feeling conversations, we could connect with people on a personal level and establish ourselves as the company that understands them.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.