We needed to cut through the clutter and show customers that they matter. So instead of celebrating our network, we celebrated the things people do on our network - by having them performed by legendary actors James Earl Jones and Malcolm McDowell. Our target audience was enormous, so we honored the conversations of a wide range of people - from teenage girls to married couples to thirty-something guys to college kids. By reenacting relatable, authentic-feeling conversations, we could connect with people on a personal level and establish ourselves as the company that understands them.
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